Super Mario Merchandise from Japan: Nintendo Store and Super Nintendo World Goods
Nintendo is based in Kyoto, and Japan gets a steady stream of Super Mario merchandise that never reaches stores abroad. Between Nintendo's official stores in Japan and Super Nintendo World at Universal Studios Japan, there is a lot to choose from. Here is what to look for.
Key Takeaways
- Nintendo's official stores in Japan sell seasonal and themed collections, such as Mario Kart World and winter lines.
- Super Nintendo World in Osaka sells park-exclusive items like the Power-Up Band.
- The All Star Collection plush line covers many characters in matching sizes.
- Nintendo Switch games are region-free, but language support depends on the game.
In this guide: Where it comes from · What to buy · Japanese games · Shop the guide · FAQ
Where Japan's Mario Merchandise Comes From
- Nintendo official stores: stores such as Nintendo TOKYO in Shibuya sell apparel, homeware and plush, often in themed collections.
- Super Nintendo World: the Mario-themed area at Universal Studios Japan in Osaka, with park-exclusive goods.
- Licensed makers: companies such as San-ei Boeki (plush), Bandai (S.H.Figuarts), Takara Tomy and LEGO.
What to Buy
| Category | Examples | Notes |
|---|---|---|
| Plush | All Star Collection, Mario Kart World plush, mascot keychains | Sizes such as S and M are listed in the title |
| Figures & toys | S.H.Figuarts, amiibo, LEGO Super Mario, Talking Flower | amiibo work with compatible games worldwide |
| Homeware | Mugs, cushions, storage, towels | Often part of seasonal collections |
| Apparel | Hoodies, caps, cardigans | Japanese sizes tend to run smaller |
| Park items | Super Nintendo World Power-Up Band | Sold at the park in Osaka |
Buying Japanese Nintendo Switch Games
Nintendo Switch games are region-free, so a Japanese copy will run on consoles from other regions. Many first-party Nintendo games include multiple languages, but not all. Check the language notes in the listing before you buy.
Shop the Guide
Mario Kart World Mario Plush
All Star Collection Peach
LEGO Game Boy 72046
Super Nintendo World Power-Up Band
Frequently Asked Questions
Is Nintendo store merchandise sold online outside Japan?
Many Japanese store collections are sold only in Japan, which is why fans buy them through Japan-based shops.
Will a Japanese amiibo work on my console?
Yes. amiibo are not region-locked and work with compatible games.
Are clothing sizes the same as in the US or Europe?
Japanese sizes usually run smaller. Compare the measurements in the listing.
Shop the full Super Mario collection or browse toys and hobbies and plush toys, shipped worldwide from Japan by Natsuyama.
