Anime & Collectibles2 min read Updated
Chiikawa, Hachiware and Usagi plush toys

Chiikawa Characters Guide: Chiikawa, Hachiware, Usagi and Friends

Chiikawa is a manga by the illustrator Nagano that began on social media in 2020 and later became an anime. Its small, round characters live simple but surprisingly tough lives, and they have become some of the most popular characters in Japan. Here is who's who, and what to look for when buying Chiikawa goods.

Key Takeaways

  • The three main characters are Chiikawa, Hachiware and Usagi.
  • Supporting characters such as Momonga, Kurimanju and Rakko have their own plush and mascots.
  • New Chiikawa goods are released constantly in Japan and often sell out quickly.
  • Mascot keychains and blind boxes are the most affordable way to start a collection.

In this guide: Meet the characters · Types of goods · Buying tips · Shop the guide · FAQ

Meet the Chiikawa Characters

Character Who they are
Chiikawa The shy, gentle main character. Easily scared but always tries hard.
Hachiware A cheerful, cat-like friend with a split-color face. Optimistic and kind.
Usagi A rabbit full of energy, famous for loud, unpredictable shouts.
Momonga A flying squirrel who loves attention and wants to be praised.
Kurimanju A calm, easy-going character who enjoys good food and drink.
Rakko A sea otter and highly skilled hunter whom the others look up to.

Types of Chiikawa Goods

  • Plush toys: from palm-sized to large cushions, including special designs such as baby and swaddle plush.
  • Mascot keychains: small plush with a ball chain or clip, such as the Chiikawa Pocket fruit and picnic series.
  • Blind boxes and figures: random mini figures and charms, also sold as full boxes.
  • Collaborations: crossovers with Sanrio characters, sports teams and fashion brands.
  • Everyday goods: bags, pajamas, cushions and stationery.

Buying Tips

  • Check the size in centimeters; plush names such as S or BIG vary by series.
  • Blind-box items are random unless the listing says complete set or full box.
  • Small mascots are collectibles and may not be suitable for young children.
  • Popular designs are rarely restocked, so buy early if you see one you like.

Shop the Guide

Chiikawa, Hachiware and Usagi 20cm plush

Chiikawa Plush 20cm

Chiikawa Pocket Usagi fruit mascot keychain

Usagi Fruit Mascot

Chiikawa Kurimanju super big plush

Kurimanju Super BIG Plush

Chiikawa Hachiware posture support plush

Hachiware Posture Support Plush

Frequently Asked Questions

Who created Chiikawa?

Chiikawa was created by the Japanese illustrator Nagano, also known for other popular character work.

Is Hachiware a cat?

Hachiware looks cat-like, and its name refers to the split "hachiware" color pattern seen on some cats.

Why is Chiikawa merchandise hard to find?

Many items are released in limited quantities in Japan, and popular designs sell out quickly.

Shop the full Chiikawa collection, see our Sanrio characters guide, or browse all plush toys from Japan, shipped worldwide by Natsuyama.

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About Natsuyama

Natsuyama sources products from Japan for shoppers around the world, from anime collectibles and JDM watches to stationery, beauty devices and more. Our guides explain what to check before you buy. Questions? Visit our FAQ or contact us.

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