Sanrio Characters Guide: Hello Kitty, Kuromi, Cinnamoroll and Japan-Exclusive Goods
Sanrio's characters are loved worldwide, but Japan is where the widest range of merchandise is released. From plush and mascot charms to seasonal collections, many designs are made only for the Japanese market. Here is a quick guide to the characters and the goods worth looking for.
Key Takeaways
- Japan has the widest range of Sanrio goods, with new collections released throughout the year.
- Mascot charms and small plush are popular, affordable collectibles.
- Seasonal and limited designs are often not restocked.
- Blind-box items contain a random design unless sold as a complete set.
In this guide: Popular characters · Types of goods · Buying tips · Shop the guide · FAQ
Popular Sanrio Characters
| Character | Known for |
|---|---|
| Hello Kitty | Sanrio's most iconic character, with her signature red bow |
| My Melody | A sweet rabbit with a pink hood |
| Kuromi | My Melody's mischievous rival, loved for her punk style |
| Cinnamoroll | A white puppy with long ears that let him fly |
| Pompompurin | A relaxed golden retriever with a brown beret |
| Pochacco | A sporty, curious white puppy |
| Badtz-Maru | A cheeky penguin with spiky hair |
In Japan, Sanrio holds an annual character popularity ranking, and fans follow the results closely every year.
Types of Sanrio Goods
- Plush toys: from tiny mascots to large cuddly sizes, often in seasonal outfits.
- Mascot holders and charms: small plush with a chain or clip for bags.
- Plush care sets: playsets with accessories for caring for a small plush.
- Blind boxes and secret ornaments: collectible mini items with random designs.
- Accessories and stationery: pouches, jewelry, stickers and notebooks.
Buying Tips
- Check sizes in centimeters, as mascots can be very small.
- For blind-box items, look for a complete set if you want every design.
- Seasonal items like Christmas and Halloween collections sell out quickly.
Shop the Guide
Badtz-Maru Chimapote Plush
Hello Kitty Frilled Mascot Charm
Christmas Mascot Keychain
Christmas Ornament Set (8pcs)
Frequently Asked Questions
Are Sanrio products from Japan different from overseas?
Japan offers a much wider range, including many designs that are never released abroad.
What is a blind box?
A package containing one random design from a series. Complete sets include every design.
Are these items suitable for children?
Many are, but small charms and parts may not be suitable for young children. Check each listing for age guidance.
Find Sanrio goods in Plush Toys, Keychains & Charms and Anime & Collectibles. Everything is sourced in Japan and shipped worldwide by Natsuyama.
